The KVD J300 Deep Sinking Jerkbait allows you to fish a jerkbait in depths that no other jerkbait can get to. Watch it sink down on your forward-facing sonar until it gets to the depth you desire, then start ripping it back to the boat and watch the fish go crazy. The jerkbait is weighted perfectly to sink nearly 0.5-feet per second and maintains the amazing erratic action of the standard KVD 300 Deep Jerkbait.